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'JOE': Organic cocoa substitute made from carob (200g)
'JOE': Organic cocoa substitute made from carob (200g)
Ships in early December!
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Cocoa travels halfway around the world, while carob grows in dryland cultivation right outside our front door.
For anyone in need of something warm and comforting, we now have something special in our range: 'Joe', our carob cocoa substitute. Whether brewed hot or stirred into a cold milk shake, 'Joe' tastes of chocolate and caramel: slightly more bitter than cocoa, sweet and delicious like caramel, and completely free from added sugar.
Joe tastes great poured over hot water or cold in a milkshake
Carob was once popular throughout the Mediterranean, especially as a sweetener and cocoa substitute. The tree has grown in our region of Castellón for centuries without any irrigation. Our children love snacking on the pods straight from the tree.
Until now, we have only delivered the pods to the cooperative. Since this harvest, we are processing them ourselves for the first time: organically grown and hand-harvested, they are sent to a carob factory that processes only certified organic carob.
There, our pods are finely ground into 'Joe'.
'Joe' tastes great as a hot drink with milk or a plant-based milk alternative, in milkshakes, porridge, or cake batter.
'Joe' is naturally caffeine-free and rich in minerals such as calcium. That's why it's perfect for late afternoon, for anyone who wants to avoid caffeine, and of course also for little snack lovers.